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According to a new survey, more iPad owners
prefer reading newspapers, magazines and books on their devices than purchasing
the real thing.
Just under a third of owners of Apple’s tablet device – 31 per cent - use it for
reading a newspaper, with 26 per cent using their desktop computer or laptops.
Of all the people polled, just 24 per cent preferred the medium of print.
The iPad takes the lion’s share as far as books are concerned. Somewhat
surprisingly, 41 per cent of owners favour the tablet, with 36 per cent
preferring to read a physical book.
The survey, conducted by Cooper Murphy Webb, was made up of 1,034 iPad owners
living within the UK. Interestingly, 27 per cent of them never left the house
with it, with 35 per cent venturing out with it rarely, 22 per cent
occasionally and 5 per cent never leaving home without it. This was surprising,
given the fact that the iPad is touted as a mobile device, and there are lots
of cheap iPad insurance deals
available.
Many owners who rarely travelled with their
iPad said that it was because it was somewhat bulkier than a mobile phone, and
so would garner more attention than a more discreet mobile device.
The survey also showed how much iPad owners used their gadget, with just over a
quarter of everyone questioned using it between 10 and 20 hours per week. The
proportion of those using it for more than 20 hours per week was 15 per cent.
Amazingly, more people stated that it was their primary entertainment device
than those who said their television was – 25 per cent compared to 19 per cent.
However, it still has some catching up to do with the laptop, with 33 per cent
preferring that to watch online videos, listen to music and surf the internet.
What is apparent from the results of the survey is that the iPad, along with
other e-readers such as Amazon’s Kindle, aren’t going to usurp the humble
newspaper just yet. Owners of such devices still treat them as they would a
laptop, but as ownership increases, this could certainly change.
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